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CashCash

Base-like onchain access without building Base.

A white-label gateway that lets exchange ecosystems offer curated cross-chain DeFi, RWA, and liquidity products through their own brand.

Keep the user relationship. Add the onchain products. Avoid the chain cold start.
The Strategic Pattern

Exchanges are turning onchain access into distribution.

Coinbase and Binance

Base and BNB Chain show the high-end version: users, assets, apps, and ecosystem economics bundled around an exchange brand.

OKX and Bybit

Web3 wallets turn DeFi, swaps, earn, NFTs, and dapps into exchange-adjacent user surfaces.

The prize is not only infrastructure. It is the user's onchain entry point.

The Regional Exchange Gap

Regional exchange ecosystems want the same outcome, but the full-stack path is too expensive.

Thin app depth

Native chains often lack the protocols users already want.

Liquidity cold start

Developer incentives do not guarantee real user liquidity.

User leakage

Users leave for Base, BNB Chain, Ethereum, Solana, Arbitrum, and other venues.

The Bad Options

Current choices are slow, noisy, or hard to monetize.

Launch another chain

  • High cold-start cost
  • Needs app incentives
  • Does not guarantee liquidity

Build a dapp browser

  • Weak curation
  • High user risk
  • Low partner control

Integrate app by app

  • Slow
  • Custom work
  • Hard to maintain
CashCash

A white-label onchain gateway for exchange ecosystems.

Swap
Earn
Borrow
RWA
Ecosystem Routes

User surface

Partner-branded gateway with unified balances, curated actions, risk labels, and action progress.

Partner surface

Admin controls, app catalog, fee settings, analytics, risk rules, and pilot reporting.

User Journey

Replace bridge-first UX with action-first UX.

1. EnterUser opens partner Onchain tab or portal.
2. ViewGateway shows unified balances and eligible actions.
3. ChooseUser selects an approved action like Earn or Swap.
4. QuoteCashCash previews route, fees, risks, and status.
5. ExecuteAvail Nexus and adapters handle cross-chain flow.
6. ReportPartner sees usage, revenue, and product performance.
Why Avail Nexus

Nexus handles multichain friction; CashCash packages the buyer product.

Nexus capabilities

  • Unified balances
  • Bridge and transfer
  • Execute and bridge-and-execute
  • Swap
  • Progress events

CashCash packaging

  • Partner-branded UX
  • Curated catalog
  • Risk controls
  • Revenue model
  • Analytics and pilot operations
90-Day MVP Pilot

Launch a controlled gateway before committing to a deep integration.

Weeks 1-2

Confirm owner, launch surface, first actions, jurisdictions, and success metrics.

Weeks 3-5

Configure hosted gateway, catalog, wallet handoff, risk labels, and dashboard.

Weeks 6-12

Launch to cohort, review weekly, optimize catalog, and decide expansion.

First Action Catalog

Start with 3-5 actions that prove utility and economics.

ActionUser ValuePartner Value
Cross-chain swapMove assets without bridge choreographyRouting fees and ecosystem asset flows
Stablecoin earnPut idle USDC/USDT to workRetention and referral economics
Borrow conceptLiquidity without sellingValidate high-value product demand
RWA accessGold or T-bill exposureDifferentiated product surface
Ecosystem routeEasier entry into partner token/chainMore token and chain utility
Partner Controls

Curation is the enterprise feature.

Default policy: if it is not allowlisted, it is not shown.

Product controls

Actions, assets, chains, protocols, app order, featured products.

Risk controls

Risk tiers, disclosures, blocked jurisdictions, wallet screening hooks.

Business controls

Fee settings, revenue attribution, dashboard exports, pilot reporting.

Pilot Scorecard

Success means the partner can justify expansion.

User and product

  • Activated users
  • Completed actions
  • Action conversion
  • Repeat usage
  • Failed transaction rate

Business and control

  • Gross volume
  • Partner revenue
  • Blocked actions
  • Support load
  • Expansion decision
Design-Partner Ask

One serious pilot beats ten exploratory calls.

Partner commits

  • Named product and technical owners
  • Launch surface within 90 days
  • User cohort and data sharing
  • Weekly review cadence
  • Pilot fee or annual minimum

CashCash provides

  • Hosted co-branded gateway
  • 3-5 curated actions
  • Controls and dashboard
  • Nexus/adapters integration plan
  • Pilot report and expansion proposal

You do not need to build another Base to give your users onchain access.

Source Notes

Official context used for this deck.

Avail Nexus SDK: unified balances, bridge, transfer, execute, swap, and progress events. docs.availproject.org

Avail Nexus Widgets: bridge, transfer, bridge-and-execute, and swap components. docs.availproject.org

Avail Nexus product page: multichain coordination across users, assets, and apps. availproject.org/nexus

Base docs: Coinbase distribution and developer/user ecosystem framing. docs.base.org

OKX Wallet: Web3 gateway with DApps, DeFi, swaps, and earn. okx.com

Bybit Web3: wallet access to DeFi, GameFi, NFTs, and DApps. bybit.com